I just stumbled across a very good blog post that poses the question CRM: Is the Problem the Technology or the Culture?. It basically covers the saying “Garbage In / Garbage Out”, meaning that you may have the greatest CRM system available, but it won’t help much if it is not wisely used. Your CRM system is only as effective as the quality of your data.

Considering the cultural changes needed to embrace a CRM strategy is an important issue that all businesses wanting to introduce a CRM system should be aware of.