Getting the right data into CRM systems. I’m sure that businesses spend a lot of money trying to improve their quality of data, and I’m sure some spend almost nothing (yikes!). What about particular businesses in the people industry? By people, I mean that these businesses are focused 100% on helping people, with almost no thought to monetary gain. It seems that one of the big problems with these industries is their aversion to computers (let alone CRM solutions!) and they’re reluctance to take the time to use such a system.

Yesterday I was having a conversation with someone in regards to writing down information about people they interact with in their job. I’ll call this person George (not his real name). George works in an industry where using computers are almost unheard of. The majority of the workforce are older and wiser than most, because these professionals use their experience and years of training to talk to people, helping them with their problems in life.

George mentioned to me that he would be interested in only talking to and helping people without all the administration tasks that go with it. I began to think to myself, there must be a mine of information that George would collect about someone after talking with them, how do you get a people person to spend the time entering information into a CRM system?

An interesting question, can anyone comment on helping George to use CRM in his industry?