I just finished reading through a particularly boring news story on a Customer Relationship Management system that Adelaide Festival have recently deployed. Now, I’m not sure why I read through the whole article, I guess CRM news is slim today. It did remind me however of all the jargon that exists in this industry.

Why this is the case I’m not sure. I understand the need for companies to find descriptive terms to give meaning to the work that they do or service that they provide. Unfortunately however, this can be abused. This particular article I think is an example of that.

If you read through it you’ll find no real substance on how the solution was deployed. For other businesses who are wondering about how exactly a CRM solution would fit into their business, there is no real information to help them.

Maybe it makes sense to some, but to me, it just sounds like there’s nothing there worth reporting on and nothing new or exciting happening. Maybe I’m just tired… -yawn-